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12 gauge extension cord
Launch itA $1.3M/yr market growing +26.3% this quarter with returns at 1.8% — clears our launch bar.
Avg price
Great$22.41avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 921K searches
Price range
Great$6.23–$66.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,467.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand