36
12 gallon shop vac
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$125.05avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,819.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 19K searches
Price range
Bad$76.65–$232.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price