47
12 foot ladder
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$135.48avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,043.02avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Price range
Bad$45.41–$376.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$53K$53K/yr · 55K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price