53
12/3 romex
Worth a lookShows a sweet-spot price point ($71.63 avg), but soft demand (-3.0% this quarter) keeps it on the watch list.
Avg price
Great$71.63avg listing price — sweet spot $15–$100
Review moat
Great315.19avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Market size
Good$457K$457K/yr · 135K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$20.21–$223.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Signals High Price