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12/2 romex 25ft
Skip itSoft demand (-31.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.81avg listing price — sweet spot $15–$100
Price range
Incredible$18.03–$49.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,460.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 9K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-31.9%90-day search growth — must beat 0% to launch