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12/2 romex 100 feet
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$87.22avg listing price — sweet spot $15–$100
Price range
Good$49.51–$150.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,887.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$219K$219K/yr · 26K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality