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12/2 outdoor electrical wire
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$80.24avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,533.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay$33.37–$172.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price