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11 watt bulbs for outdoor string lights
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.86avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$9.44–$24.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,293.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$15K$15K/yr · 7K searches