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10x24x1 air filter
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$37.21avg listing price — sweet spot $15–$100
Price range
Great$11.78–$53.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Growth
Good+43.8%90-day search growth — must beat 0% to launch
Market size
Okay$143K$143K/yr · 48K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad22,662.31avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand