50
10x20x1 air filter
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$34.65avg listing price — sweet spot $15–$100
Price range
Great$12.50–$61.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Market size
Good$494K$494K/yr · 134K searches
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad22,017avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand