46
100w smart bulb
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.23avg listing price — sweet spot $15–$100
Price range
Great$8.98–$41.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,806.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$46K$46K/yr · 51K searches