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100ft 12 gauge extension cord

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A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 35Conversion 72Competition 33Returns 80Price range 95Avg price 88Brand share 28Review moat 28Quality gap 15

Price range

Incredible$29.76–$88.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$65.62

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,713.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$42K

$42K/yr · 10K searches

Reviews