39
10/4 wire
Skip itSoft demand (-33.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible98.48avg incumbent reviews — the moat a new listing must climb
Avg price
Great$73.88avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$15.78–$205.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$95K$95K/yr · 27K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-33.3%90-day search growth — must beat 0% to launch