45
10/2 romex
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$81.88avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 216K searches
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,072.06avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Price range
Okay$22.75–$267.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price