39
10/2 mc cable
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible74.06avg incumbent reviews — the moat a new listing must climb
Avg price
Good$116.87avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$29.58–$198.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 9K searches