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10/2 direct burial wire
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Review moat
Great127.94avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$137.51avg listing price — sweet spot $15–$100
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$29.39–$302.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 20K searches