41
1/2 overlay soft close hinges
Skip itSoft demand (-16.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.66avg listing price — sweet spot $15–$100
Price range
Incredible$15.19–$75.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,820.8avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$97K$97K/yr · 38K searches
Returns
Bad6.9%return rate — above 5% kills the launch gate
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Signals High Returns