66
1/2 drill bit
Worth a lookShows searches that convert (12.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$17.04avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.15–$37.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Market size
Okay$242K$242K/yr · 115K searches
Review moat
Okay2,307.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality