31
zip level
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great110.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$676K$676K/yr · 20K searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad$51.46–$1163.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$689.72avg listing price — sweet spot $15–$100