35
zero tolerance knives
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great349.31avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$378K$378K/yr · 281K searches
Avg price
Okay$214.04avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$27.70–$328.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand