47
yonex shuttlecocks
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Price range
Great$6.42–$47.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,376.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 69K searches
Signals Low Review Barrier