41
yoga wheel
Skip itSoft demand (-38.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.86avg listing price — sweet spot $15–$100
Price range
Great$9.11–$41.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,061.65avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 6% kills the launch gate
Market size
Okay$261K$261K/yr · 264K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-38.5%90-day search growth — must beat 0% to launch