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yoga towel
Launch itA $2.5M/yr market growing +1.0% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$2.5M$2.5M/yr · 2.8M searches
Avg price
Great$20.84avg listing price — sweet spot $15–$100
Price range
Great$8.62–$62.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 6% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,696.98avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.0%90-day search growth — must beat 0% to launch