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yoga strap
Skip itSoft demand (-11.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Good$359K$359K/yr · 496K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$5.81–$20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,233.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.80avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality