47
yoga rug
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$47.33avg listing price — sweet spot $15–$100
Price range
Great$9.87–$91.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 6% kills the launch gate
Review moat
Okay2,651.43avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 111K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale