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yoga mat
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$18.3M$18.3M/yr · 24.3M searches
Avg price
Incredible$27.33avg listing price — sweet spot $15–$100
Price range
Incredible$20.38–$38.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Review moat
Bad17,953.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand