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yoga mat scrunchie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Review moat
Great167.14avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.84–$96.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.10avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$61K$61K/yr · 98K searches
Brand share
Bad100%top-5 brand share — brand-locked demand