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yoga gifts for women
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Price range
Great$7.97–$37.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$75K$75K/yr · 298K searches
Review moat
Bad14,737.07avg incumbent reviews — the moat a new listing must climb