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59

yoga blocks

Launch it

A $3.6M/yr market growing +3.3% this quarter with returns at 1.5% — clears our launch bar.

Market size 96Growth 29Conversion 76Competition 58Returns 86Price range 81Avg price 65Brand share 51Review moat 24Quality gap 19

Market size

Incredible$3.6M

$3.6M/yr · 3.6M searches

Returns

Great1.5%

return rate — above 6% kills the launch gate

Price range

Great$7.55–$51.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.81

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Review moat

Bad5,118.3

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality