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yoga blanket
Skip itSoft demand (-18.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.73avg listing price — sweet spot $15–$100
Price range
Great$9.56–$64.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$122K$122K/yr · 231K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,836.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.4%90-day search growth — must beat 0% to launch