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yoga band
Skip itSoft demand (-33.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$5.81–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.12avg listing price — sweet spot $15–$100
Review moat
Bad14,908.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$48K$48K/yr · 50K searches
Growth
Bad-33.0%90-day search growth — must beat 0% to launch