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yeti lid
Worth a lookShows a $1.3M/yr market, but a deep review moat (4,684 avg reviews) keeps it on the watch list.
Market size
Great$1.3M$1.3M/yr · 1.5M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$8.11–$21.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.35avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,683.65avg incumbent reviews — the moat a new listing must climb