38
yeti cooler with wheels
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Growth
Great+105.7%90-day search growth — must beat 0% to launch
Review moat
Good1,364.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$162K$162K/yr · 88K searches
Avg price
Okay$340.53avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$67.12–$469.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand