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50

yeti cooler plug

Worth a look

Shows searches that convert (21.6% search→purchase), but prices mostly outside the sweet spot ($6.12–$13.83) keeps it on the watch list.

Market size 35Growth 97Conversion 100Competition 13Returns 80Price range 0Avg price 23Brand share 28Review moat 65Quality gap 27

Conversion

Incredible21.6%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+168.7%

90-day search growth — must beat 0% to launch

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good909.2

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$173K

$173K/yr · 95K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.41

avg listing price — sweet spot $15–$100

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad$6.12–$13.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

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