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yeti cooler latches
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Incredible+121.2%90-day search growth — must beat 0% to launch
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good710.04avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Price range
Good$7.69–$24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$219K$219K/yr · 148K searches