yeti coffee cup lid
Worth a lookShows beatable incumbent ratings (4.3★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.11–$31.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.89avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Market size
Good$345K$345K/yr · 393K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,650.21avg incumbent reviews — the moat a new listing must climb