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57

yeti coffee cup lid

Worth a look

Shows beatable incumbent ratings (4.3★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 54Conversion 69Competition 47Returns 62Price range 71Avg price 66Brand share 43Review moat 28Quality gap 78

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$8.11–$31.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.89

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Good+26.8%

90-day search growth — must beat 0% to launch

Market size

Good$345K

$345K/yr · 393K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,650.21

avg incumbent reviews — the moat a new listing must climb

Products