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yellow theraband
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.14avg listing price — sweet spot $15–$100
Price range
Great$5.87–$66.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,260.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 24K searches