45
yankees blanket
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible88.88avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$32.28avg listing price — sweet spot $15–$100
Price range
Incredible$15.00–$57.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 69K searches