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yankees beanie
Skip itSoft demand (-72.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.55avg listing price — sweet spot $15–$100
Price range
Great$9.72–$38.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,910.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$44K$44K/yr · 71K searches
Growth
Bad-72.7%90-day search growth — must beat 0% to launch