57
wooly bugger flies
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.71avg listing price — sweet spot $15–$100
Review moat
Great351.07avg incumbent reviews — the moat a new listing must climb
Growth
Good+56.7%90-day search growth — must beat 0% to launch
Price range
Good$7.99–$31.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 46K searches