45
wool blanket
Skip itSoft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$51.96avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 1.7M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$14.80–$149.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,703.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.3%90-day search growth — must beat 0% to launch
Signals High Price