54
woobie
Worth a lookShows a sweet-spot price point ($45.21 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Incredible$45.21avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Market size
Good$483K$483K/yr · 393K searches
Review moat
Good1,275.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$21.68–$173.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality