46
wiggle seat
Skip itSoft demand (-18.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.17avg listing price — sweet spot $15–$100
Price range
Incredible$17.11–$72.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Review moat
Good1,133.6avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 156K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.5%90-day search growth — must beat 0% to launch