45
white yankees hat
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.34avg listing price — sweet spot $15–$100
Price range
Great$9.93–$43.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Growth
Good+47.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,019.11avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.5%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$25K$25K/yr · 30K searches
Signals High Returns