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white gas
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,055.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$207K$207K/yr · 129K searches
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Price range
Okay$5.38–$18.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand