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white cones
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Great$58.24avg listing price — sweet spot $15–$100
Review moat
Great305.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.78–$176.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 13K searches