60
whistle
Worth a lookShows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.1M$2.1M/yr · 2.9M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,379.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Avg price
Bad$7.15avg listing price — sweet spot $15–$100
Price range
Bad$2.98–$14.71cheapest to priciest tracked listing — scored on the share inside $15–$100