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wheels for yeti
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Growth
Incredible+172.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good510.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good$108.12avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad$19.25–$444.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$37K$37K/yr · 55K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale