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wetsuit
Worth a lookShows a sweet-spot price point ($65.13 avg), but high returns (20.0%) keeps it on the watch list.
Avg price
Great$65.13avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Review moat
Good755.84avg incumbent reviews — the moat a new listing must climb
Market size
Good$638K$638K/yr · 1.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$24.58–$236.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad20.0%return rate — above 5% kills the launch gate